The importance of anchor text cannot be overstated. Back-links are a huge part of the search engine algorithm. It is vital that external sites link using the appropriate keywords and terms in the anchor text.
Anchor text should provide description of the target company’s products or services. In most cases anchor texts includes only the company name but in most cases, companies already rank very high (if not first) for searches that incorporate their company name.
Here is an example using our company “ADE Marketing Solutions”:
Most people will link simply using the terms “ADE”. This is ok, but it does not describe the company’s products or services, nor provide any context. By adding the word “marketing” or term “marketing solutions, you may be able to drive additional traffic that may not have otherwise attained the corporate site.
