Content Optimization
Having organic traffic to your website by way of optimized content can be a far more cost effective way of getting more business
What Is Content Optimization?
Ever typed a query into google and gotten some really great results that were exactly what you were looking for?
Chances are the author of the webpage optimized the content specifically to match what you were looking for. Optimized content is crucial for search engines to rank a page higher which in turn makes it more likely that someone will click on it.
75% of people don’t scroll past the first page.
If Google finds your page to match the user’s keywords then the user will be more likely to trust your business.
It is highly unlikely that anyone is going to click on results on the bottom of the search results and even more unlikely for them to go to the next page. In fact, 75% of people don’t scroll past the first page.
This begs the questions: how does one ensure their page will be at the top of the search results?
The simple answer is to have great content that matches what the target audience is looking for. Also, to remain relevant, this must be a continuous and consistent process in order to properly work.
there are constant changes to search engine algorithms
Content creation can be extremely time consuming and making sure the content is optimized can make it even more so. On top of that there are constant changes to search engine algorithms to stay abreast of as well as having to monitor performance.
This is a lot to handle for a business owner who already has to focus on their company.
Luckily at ADE Business Solutions we stay up to date on algorithms and are able to dedicate our time to monitoring.
We are also well-versed in researching the right keywords to include in written content to make sure that pages rank higher in search results.
With our professional staff working behind the scenes, there is a guarantee that there will be more organic traffic driven to the website.
The proof is in the numbers
The proof is in the numbers on why it’s important to have optimized content and strong SEO practices;
- 75% of people don’t scroll past the first page 75%
- 81% of people perform an online search before they make any any sort of large purchase 81%
- 93% of Online experiences begin with a search engine 93%
We will do it the right way.
We work hard to make sure we are writing valuable, keyword-rich content, add the proper title tags and meta descriptions to pages, and optimize URL structure pages so business owners can reap the benefits of having the right people coming to their sites without having to do all the work.
Don’t risk falling behind
With so many people flocking to a search engine like Google when making a purchase you risk falling behind without optimizing your content to tailor the experience to the user.
Having organic traffic to your website by way of optimized content can be a far more cost effective way of getting more business since the people researching these topics are more likely to be in the buying mindset.
Hiring a professional to make sure your content is optimized can give a large return on investment and also allows you to leave the heavy lifting to the pros and reap the benefits.
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